Marketing Strategies Of General Motors Essay - 1289 Words.
General Motors strategy and objectives The GM Company operates to produce the highest quality automobiles in the market worldwide and in its recent strategies it has emerged among the best in terms of embracing new technology, business diversification. Out of the total number of automobile it produced in the year 2012, 72% of them were purchased.
General Motors' Future Marketing Strategy (Essay Sample) Instructions: The task of the paper was to prepare any matrices that would justify the strategies to be recommended to General Motors for adaptation for future profit making and consequent growth: The matrices to be adapted were, SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix, and QSP Matrix.
General Motors (GM) is one of the largest companies involved in the business of designing, building, selling and servicing automobiles and parts in the global market. Company owns several brands such as Chevrolet, Cadillac, Buick, Pontiac, GMC, Oldsmobile, Opel, Hummer, Saturn and Saab Founded by William “Billy” Durant in 1908, GM held only Buick Motor Company initially, but in a matter of.
General Motors is a well established organization that employs different marketing strategies. However, there are a number of different marketing approaches that the company has not employed. There are several strategies and tactics that companies employ in order to achieve a favorable price.
General Motors employs a competitive pricing strategy out of necessity in the current marketplace and they always work from a list price. The list price is located in the window of every single vehicle on a car lot. There is a stigma in the auto industry with consumers believing that nobody ever pays sticker price.
General Motors marketing strategies have a need for more improvement. It’s been noted that while their global presence cannot be underestimated, their focus and primary marketing strategies are centered on a limited number of countries.
General Motors (GM) faced the issues regarding consumer behaviors, as the strategies of the company were not effective for all the stakeholders. The economy has faced the recession of 2008 and its impacts are still being faced by the companies.